Woolies reveals who’s eating all the pies
The mystery of who ate all the pies has been solved with the Sunshine State second only to New South Wales in their appetite for festive fruit mince pies.
In all, Queenslanders are set to munch their way through 140,000 fruit mince pies compared to 170,000 in New South Wales.
In an exclusive Insights Reports, News Corp can reveal that in the weeks leading up to Christmas, Woolworths will sell:
• 400,000 kilos of fresh turkeys;
• 1.2 million kilos of Aussie prawns;
• 2.2 million kilos of ham;
• 32 million Australian cherries;
• 2.5 million mangoes.
Roy Morgan's latest survey data reveals Woolies holds 27.4 per cent of the fresh food market overall, followed by Coles (24.6%) and Aldi (9.8%).
In fresh seafood, which accounts for 7 per cent of the overall fresh food sector, stand-alone shops still have the largest market share in dollar terms, but the September quarter Supermarket & Fresh Food Currency Report showed among supermarkets Woolworths has opened up a strong lead over rival Coles.
Woolworths also surveyed 1500 shoppers and found:
• The most popular Aussie tradition is cracking bon bons (61%) on Christmas Day, followed by eating leftovers on Boxing Day and sleeping after a big meal;
• One third of Christmas cooks will use a family recipe;
• 27 per cent of respondents say pineapple belongs on pavlova, 21 per cent on trifle and 17 per cent on Christmas pudding;
• On average, Australians will travel one hour to reach their Christmas celebration.
Woolworths also expect to sell 45,000 kgs of its chicken-duck-turkey cousin, the turducken.
But when it comes to taking shortcuts in the Christmas kitchen, a third of millenials admitted to passing off a store-bought dish as their own, with being time-pressed the most common
The nation will also be swimming in sugar, with the supermarket forecasting 2.9 million litres of cream to be sold, along with 1.4 million litres of custard.
As for what we enjoy most about Christmas, it's simple: the smiles on everyone's faces when they tuck in, the research suggested.
"We can all recall fond memories of food at Christmas, but it's the smiling faces of loved ones around that table that stay with us the longest," Woolworths Supermarkets Managing Director Claire Peters said.
MORE CHRISTMAS NUMBERS
- Eight in 10 Aussies are in some way involved in Christmas meal preparation;
- Woolworths will hand open more than one million oysters;
- More than 660,000 packs of bonbons will be sold.
STATE VS STATE
HALF LEG HAMS
|1.2 million kilos||1 million kilos||40,000 kilos||260,000 kilos||100,000 kilos||450,000 kilos||500,000 kilos|
FRUIT MINCE PIES
COOKED AUSSIE TIGER PRAWNS
|189 tonnes||176 tonnes||92 tonnes||40 tonnes||27 tonnes||14 tonnes|