Woolies collectable cards send families in swapping frenzy
THEY'VE got grown men stalking their office spaces, preparing to go head-to-head in negotiating battles with their colleagues while sporting a sweaty brow that would rival those on the faces of Stock Exchange traders.
This unfolding, and now common, trade-off is something that could potentially put their kids' happiness on the line - will they be able to close the deal and complete their child's Woolworths Aussie Animal card collection?
The animal card collection craze, started by the supermarket giant four weeks ago, has exploded in almost every household, with tens of thousands of the educational cards being distributed in stores across the country, with some even making their way onto popular buying and selling site, eBay.
But as yesterday marked the official end of the Aussie Animals trading card program, it seems some children haven't been able to collect the last few cards to finish off their special folders.
Mum Fiona Macaulay and husband, Andrew, have three girls, two of which have been collecting cards from Brisbane.
"They are only three cards short of the 106 that can be collected to complete their folders," she said.
"All three girls are missing 98 and two of them are missing 92.
"It's weird that two girls in different cities are missing the same card - did they not print enough?"
Mrs Macaulay said the cards had been extremely educational for the whole family.
"It's been, for the whole family, very interactive but it's a shame we just can't find those last few cards to complete," she said.
But Woolworths has been quick to possibly allay Mrs Macaulay's fears - and other anxious parents still to collect all 106 cards - after it announced its customers should also keep their eyes peeled for "another wild event this Christmas at Woolies with some extra special collectables on their way".
"Sales (of the cards and albums) exceeded expectations, so a limited reprint has been ordered due to thousands of customer requests after the first batch sold out across the country last week," a Woolworths spokesperson said.