Web audience loves drama
THE NewsMail's growing online readership has once again demonstrated an appetite for the dramatic in 2011 according to the latest figures.
Floods, fires, fatalities and wild weather were the real drawcards for the www.news-mail.com audience last year, proving readers are turning to the NewsMail website for the events that really affect them.
It was a story about the Brisbane floods, not Bundaberg's that proved most popular online in 2011.
School leavers waiting to find out about their tertiary acceptances were tuned in to the newspaper's website for the January 14 story, "Flooded QTAC building holds up university offers".
The story received almost 8600 hits.
But hot on its heels were a couple of yarns about serious fires to hit the rum city.
In second place was the story about the blaze that threatened to engulf Bundaberg's CBD on July 18, followed closely by the explosive factory fire at Norville on September 22.
Testament to their devastating impact on the community, fatal crashes featured highly on the NewsMail's website again in 2011.
The tragic story about the road death of 17-year-old Jordan Page on December 4 headed a list of fatalities to feature prominently in the most-read list of 2011.
Included in that list was the story about the death of well-known motorbike rider Ken Davis on October 2 and the plane crash deaths of two doctors at Mundubbera on November 30.
The NewsMail's web audience also tuned into heartbreaking stories about deaths that left the community shocked and saddened.
Heading that list was the February 18 story about the family still mourning the death of its premature baby who was deemed not old enough to live.
This was followed by the story on August 7 about the unexpected death of Bundaberg Sugar executive Rod Young during the Cane2Coral run.
And last but not least, wild weather continued to feature prominently in the News- Mail's most-read online stories for 2011.
The story on February 1 about Cyclone Yasi bearing down on the coast attracted almost 5000 hits, while a prediction of more wild weather on January 19, just days after Bundaberg's second flood peak, garnered more than 4200 hits.