Footballer's eyebrow-raising sanitiser branding
FOR a former Wallabies player and his wife, a sense of humour might be the best medicine for getting through these dark times.
David and Liberty Croft, who live in the leafy Brisbane suburb of Clayfield, last week launched their new hand sanitiser brand, Handjob (or alternatively packaged as just HJ.).
The aim of the cheeky title, dreamt up by Liberty, was to bring a smile to people's faces while also bringing a sustainable alternative to the industry.
"(Liberty) is the brains behind it all, she always sees the positive in things," he said of the name.
"She said we should have fun with it, hence the name Handjob was born."
Mr Croft, who has been running hygiene supply company Croft Group for five years, managed to take the product from idea to market in just three weeks.
"We were exposed to hospitality, leisure - one of our biggest customers is a large gym chain nationally and they shut down, so I feared for the worst," he said of the impact coronavirus had on his business.
"Through an opportunity of sourcing a constant supply of ethanol, we decided to launch this business."
Handjob, which has an 80 per cent ethanol content in line with World Health Organisation recommendations, comes in environmentally sustainable packaging, which Mr Croft said was an issue important to his wife.
"The amount of single-use 500mL or 250mL bottles coming from China every day is concerning," he said.
"Part of our offering is a one-litre pouch refill, which are made of aluminium," he said.
Originally published as Wallaby's eyebrow-raising sanitiser branding