Turtles feature in Bundy campaign
A NEW $200,000 tourism marketing campaign will take Bundaberg to the state's south-east and beyond from today.
The Mon Repos turtle nesting and hatching season will feature in a Tourism Queensland print, TV, outdoor and online advertising campaign to run through until March.
It was announced yesterday by tourism minister Peter Lawlor and was co-ordinated in partnership with Bundaberg North Burnett Tourism and local tourism operators.
“The campaign aims to promote Bundaberg as Queensland's signature turtle nesting and hatching destination,” Mr Lawlor said.
“Mon Repos supports the largest concentration of nesting sea turtles on the east coast, which makes it the perfect destination to experience the wonder of one of nature's most fascinating rituals.
“The turtle season, which stretches from November through to March, is an amazing experience and visitors to Queensland will find opportunities to witness these nocturnal events in a controlled environment.”
Online promotion of Mon Repos will include ad placements on popular websites, as well as Facebook and Twitter activity through Bundaberg North Burnett Tourism and Queensland Holidays websites, where operators can tweet about all things turtles.
A series of billboards will also roll out across Brisbane in October as part of the campaign.
“This is the first time Tourism Queensland has profiled the turtle season in a major tourism marketing campaign for the region,” Mr Lawlor said.
“The aim is to use one of Queensland's unique tourism attributes as a lure for both domestic and international visitors.
“As the turtles make their annual journey onto Bundaberg's beaches, we want both fellow Australians and our international guests to do the same, experiencing the region and one of Queensland's unique experiences.”
Bundaberg North Burnett Tourism general manager James Corvan said the campaign would make more visitors aware of the opportunities to view endangered turtles, the conservation efforts to help increase breeding numbers and to ensure the loggerhead turtle's survival.
“It is truly a magical experience and unique in the fact that visitors can view both the laying and hatching at different times of the season,” Mr Corvan said.
Mr Lawlor said tourism was a vital industry for Bundaberg with 566,000 international and domestic visitors travelling to the region in the year ending June 2010.
For more information on Queensland's turtle season, visit www.queenslandholidays.com.au/turtles.