AS THE countdown to Mother's Day continues, the sight of dads flanked by littlies dashing around the shops to find a suitable gift for the woman of the house is becoming more and more common.

One of the most popular places to find a treasured Mother's Day gift is, of course, the jewellery store and Hitchcock's Fine Jewellery owner Jan Paulsen said kids were getting prepared early this year.

"We've had people coming in looking for Mother's Day gifts for a couple of weeks," Ms Paulsen said.

"You get kids of all ages, right from the littlies to the adults."

Ms Paulsen said Thursday night and Saturday morning were common buying times.

"It's interesting when you get the dads coming in with two or three kids and all the kids want different things," she said.

"It's lovely to see the dad shopping with the kids, though."

Ms Paulsen said earrings and watches topped the list of most popular jewellery for Mother's Day.

"The charms like the Thomas Sabo and Chamilia are really popular," she said.

"People looking for something for the older mothers, like our big range of novelty brooches."

Mums tired of gifts they might not want are taking matters into their own hands, using wish lists or requesting gift vouchers.

"The vouchers are really popular," Ms Paulsen said.

And while it seems that many Bundy mums are in for a treat, a new national survey shows Mother's Day is not necessarily a day of happiness for some mums.

The survey, conducted by P&O Cruises, showed two thirds of Australian mums are still expected to do household chores and cook on May 12.

When asked if they were treated to breakfast in bed, a romantic dinner or relief from household chores on Mother's Day, nearly half the mums surveyed said no.

And when it comes to unwanted gifts, 64% of mums said they would put it somewhere they'd never have to see it again and 5% said they'd sell it on eBay and use the proceeds to buy something they wanted.

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