Telstra to axe 800 jobs from Sensis directory business

TELSTRA'S  White and Yellow Pages directory business Sensis is set to axe 800 jobs around Australia as its moves to a more digital focus.

"These changes are designed to support our growing digital business, respond to competition and deliver improvements in the service we provide to our customers," said Sensis managing director John Allan in a statement.

"As a leader in digital marketing services and print directories serving Australian businesses, Sensis needs to remain responsive to the changing media landscape. While these decisions are difficult, they are necessary to ensure Sensis maintains its competitive position."

As part of the restructure, Sensis says it will create two telephone sales centres in Melbourne and Sydney with "multi-touch service".

The ABC reported about 330 jobs will go from Victoria and 400 in New South Wales, with the remainder scattered across regional areas around the country.

Officials say the cuts are not related to last month's announcement that Telstra is selling 70% of Sensis to a US private equity firm.

Sensis is talking to its employees and their unions on the proposed changes.

"These are very difficult decisions and are never taken lightly," Mr Allan said.

"We are working with our people to keep them informed and to provide support for those who may be affected by the proposed changes should they proceed."

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