Stockland drops the Sugarland name
SUGARLAND Shoppingtown is no more after Stockland's decision to officially rename the shopping centre Stockland Bundaberg, with the new name taking effect from tomorrow.
The rebrand brings the Takalvan St shopping centre in line with Stockland's other 40 shopping centres nationally.
Stockland Bundaberg centre manager Peter Cocking said they were excited about the rebranding.
"It's a fresh new name for Bundaberg's favourite shopping destination, but still the shopping centre our customers know and love," he said.
Will you call it Sugarland or Stockland?
This poll ended on 11 February 2017.
Sugarland! It will always be Sugarland
Stockland is its new name so it's what it should be called
This is not a scientific poll. The results reflect only the opinions of those who chose to participate.
The name change follows a $5 million investment from Stockland in the centre since August.
The works include upgraded entrances, new gardens, new air-conditioning, the installation of bollards and hand rails for safety, upgraded pedestrian crossings, new automatic doors and new digital centre directories.
New signage has also been installed.
Since Stockland increased its stake in the centre to 100% in April, several new retailers have opened including BWS, Pandora, Bright Eyes, Yes Optus, Bay Audio, Aussie Homeloans, G1 Sushi, Dodo Connect, Bargain Central and City Chic.
Stockland originally bought a 50% stake in the centre from an AMP Capital managed fund for $59.25 million in October 2014.
"Whilst the name has changed, our position at the heart of the community will remain the same," Mr Cocking said.
"We are still conveniently located close to town, with 1300 free car spots and still home to all your favourite retailers, including Woolworths, Big W and JB Hi Fi, as well as over sixty specialty stores, banks, post office and more.
Mr Cocking said Stockland was already exploring how the centre could be further improved.
"We look forward to continuing to introduce exciting new stores this year and providing great retail experiences for our customers."
Stockland is also charging ahead with its $30 million Stockland Kensington development across the road.
The new centre, in the former Bunnings building, is on schedule to open in late March.
To celebrate the Stockland Bundaberg rebrand, the centre is hosting a series of events and activities from this Saturday until the end of the month.
- Sing Along With Sam Show; Saturday, February 4, 10am-1pm
- Dan & Steph (MKR) Cooking Show; Saturday, February 11, 11am and 1pm
- Zoo Safari Animatronic Animals; Thursday, February 16, to Monday, February 20 - during trading hours
- Zoo Safari Craft Village Friday, February 17, 10am-1pm; Saturday, February 18, to Sunday, February 19, 10am-3pm
- Style Tours with Mandy, Wednesday, February 22, to Saturday, February 25
Click here for the full event schedule.