Chocolate obsession leads to business success
WE ALL love chocolate. That is a fact.
But for Melanice Jacobsen the obsession with chocolate has led to a successful business.
Miss Jacobsen's sweet tooth is definitely hereditary, with because her father runs Jake's Candy.
Then last year Miss Jacobsen started up Cha Cha Chocolate, specialising in luxury candy buffets. Her sister Tara, is integral to the operation because she runs another Bundaberg business, Inhouse Designs.
"My sister is a graphic designer and does all my designing and printing," she said. "She plays a big role in my business."
Miss Jacobsen said what started off as a hobby soon became something more.
"I realised there was a potential business here," she said.
She started focusing on candy bar buffets for weddings and corporate events.
"We also do baby showers," she said.
Miss Jacobsen said generally brides would give her six to 12 months' notice.
"But I had a job recently where they only gave me four days," she said, laughing.
Miss Jacobsen said the conversation always started with what the customer wanted.
"I'll ask them to describe the event for me," she said.
Miss Jacobsen said personalised chocolate bars had really taken off.
"My hairdresser contacted me recently and wanted to offer a personalised chocolate to her customers," she said.
"Something with her business logo on it."
Miss Jacobsen said the personalised chocolate bars were a hit with the corporate world.
"They make great gifts and show you care," she said. "Some people just shove some candy in a plain jar and are done with it."
The greatest lesson she had learnt through working at her father's business was to focus on your customers.
"He taught me old-fashioned customer values."