Andrew Philip.
Andrew Philip.

Goodbye to the soggy tomato sanga

SICK of soggy tomato sandwiches?

Then Childers tomato farmers SP Exports may have the answer.

Today marks the company’s Australian release of the world’s first no-mess tomato, called Intense.

SP Exports managing director Andrew Philip said the tomato was named because of its intense red colour and a higher content of lycopene than regular tomatoes.

“Lycopene is an anti-oxidant, which helps fight the battles against cancer, heart disease, cataracts and macular degeneration in the human eye,” Mr Philip said.

He said Intense had the same amount of juice as a regular tomato but the juice was contained within its flesh.

And while tests had proven that 20% of the juice from a regular tomato soaked into bread after cutting, only 3% of juice from Intense seeped into a sandwich after it was made, he said.

“Australians should now be able to say goodbye to soggy sandwiches, salads and salsas,” he said.

Mr Philip said his company had the exclusive Australasian growing and marketing rights to the revolutionary new tomato.

“It’s becoming a major part of our business and is underwriting job security and the potential for expansion into export markets,” he said.

“We were chosen because of the systems we already have in place from growing and marketing right through to exporting.

SP Exports has 20.4 hectares (50 acres) of Intense under cultivation for the spring crop, but Mr Philip anticipates that, by the end of this financial year, production will increase to 70.9 hectares (175 acres).

Mr Philip said he expected staffing levels in the pre-packaging area of their plant to increase by 25% as production increased, with possibly more as export sales increased.

Intense is the result of 20 years of research and development by Italian grower Franco Vecchio.

Coles will stock Intense from today, but Mr Philip said residents could buy the tomatoes from the shed door of the company’s Kevin Livingstone Drive factory.



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