THE RACQ has officially launched a road safety campaign today raising awareness of the dangers faced by those people who work on Queensland roads.

The Yellow Ribbon Road Safety Week campaign (2-8 May) highlighted the daily threat to the thousands of emergency first responders such as police, ambulance, and fire and rescue personnel, the RACQ's roadside assistance patrols, and tow truck operators.

RACQ spokesperson Lauren Ritchie said too often motorists were blind to those working on the roadside.

"Roadside workers spend their days in high-risk and often high-speed environments, risking their lives to protect others," Ms Ritchie said.

"We're urging all our members and other motorists in Queensland to slow down and give road workers - emergency or otherwise - plenty of space."

Ms Ritchie said in the past four years, support for the initiative had grown rapidly to include state governments, auto clubs and many other organisations around Australia.

"Sadly, during that time there have been a number of serious injuries and fatalities here in Queensland involving road construction workers, traffic controllers and motorists stranded by the roadside," Ms Ritchie said.

"During this week our fleet of 800 roadside assistance, traffic response and other vehicles will be flying yellow ribbons or stickers to highlight the road safety message."

Yellow Ribbon Road Safety Week was launched in 2012 by Safer Australian Roads and Highways (SARAH) Inc. following a fatal crash on the Hume Highway. 

A young woman, Sarah Frazer, who was broken down on the side of the highway and the tow-truck operator who came to her rescue died after being side-swiped by a passing truck.

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