FOR many in Bundaberg, beer and fishing is not only a great combination, but a way of life.
So a Carlton Mid competition that offers anglers $5000 for landing a fish is sure to catch on.
Burnett River fishers will be wetting a line with new purpose from September 1, hoping to snare the Carlton Mid Rich Fish.
Caught, tagged and released in the Burnett River yesterday, the Rich Fish will be one of 10 carrying a specially marked tag.
The first Rich Fish caught after September 1 will receive $5000, with the rest to attract Shimano fishing packs.
The fishing team, led by Infofish tagging guru Bill Sawynok, landed the 10 winning fish yesterday morning.
The catch comprised of eight flathead between 40 and 50cm, a 30cm big eye trevally and a 38cm giant trevally.
As the driving force behind Infofish, Mr Sawynok has processed more than 650,000 tagged fish and 50,000 recaptures since 1986, including 35,000 in the past year alone.
“We're both really trying to get the right message out. Fish responsibly, drink responsibly,” Mr Sawynok said.
The flathead will be a popular target as they consistently return an 8-9% tag recapture rate – very high for wild-caught fish.
To take part in the competition, you need to buy a specially marked carton of Carlton Mid, head to www.carltonmidrichfish.com and enter your unique code to register.