Ivan Jasenovic speaks at the Innovation Centre for the Health and Wellbeing Demo Day, May 11.
Ivan Jasenovic speaks at the Innovation Centre for the Health and Wellbeing Demo Day, May 11. Warren Lynam

'Revolutionary' Coast med product wins innovation comp

AN electronic system for confidentially sharing medical records with health professionals anywhere in the world has won the Innovation Centre's Demo Day today.

Sicoor founder Ivan Jasenovic pitched and demonstrated his product concept My Health IRL, which would allow people to get affordable second opinions about their health from professionals of their choosing.

The user keeps an electronic, secured version of their medical records in an online account, inviting health professionals to assess them and provide opinions.

Mr Jasenovic said he hit on the idea after a close family member received a "catastrophic medical diagnosis” for a rare form of cancer based on little evidence.

Tests for this cancer came back negative, but doctors insisted the problem was likely to be the rare cancer and were recommending surgery.

Mr Jasenovic found the global leading expert on the specific cancer, and by sharing the medical records electronically was able to rule out the cancer and avoid surgery.

"Their clinical team looked at the information and said, 'do not do this',” he said.

They recommended a path of inquiry that led his family member to consult other specialists and have tests that revealed the problem was a cyst.

"It was a very bad cyst, it was removed. The doctor said that had it burst inside of her it would have taken her life,” he said.

Since then Mr Jasenovic has helped people send secure medical records around the world, obtain opinions from the best experts who form their own "treatment team” that the individual manages.

It's a revolutionary approach, he said, because it puts the power of a person's medical treatment in that individual's hands.

"It allows you to get more doctors' eyes for very low cost,” he said.

"You can have multiple types of practitioners from all around the world looking at the same data, and they become your collaboration team. They become your health team, not a health team that is trying to diagnose things...”

Users would, if his price target is reached, be able to obtain second opinions for $25 each.

Mr Jasenovic needs $300,000 to develop the product in the next 18 months, and was today hoping someone in the crowd might be the investor he's been waiting for.

He came away from Demo Day with first place, a $1000 prize and interest from many in the audience, which was packed with health and wellbeing professionals as well as other innovators and startup founders.

Healthcare sector software provider Nethealth, based at Sippy Downs, was runner-up while posture training product Backtone, of Buderim, won third place.

More than 150 innovators, entrepreneurs, investors and representatives of the health and wellbeing sector converged on the Innovation Centre for its Health and Wellbeing Demo Day yesterday.

My Health IRL was one of seven concepts to be pitched and demonstrated at the event.

For more information about upcoming events at the Innovation Centre, including the IC Pitch for Investment on May 30 where funding from $100,000 to $5 million will be on the table, visit innovationcentre.com.au

To visit Sicoor click here.

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