Celeste Greinke is surprised to see supermarkets selling Christmas decorations alongside hot cross buns.
Celeste Greinke is surprised to see supermarkets selling Christmas decorations alongside hot cross buns. Max Fleet

Buns appear already

SHOPPERS could be forgiven for thinking they might be in some sort of time warp, with hot cross buns already appearing on supermarket shelves before the dust has even settled on Christmas.

Five days into the new year and the Woolworths store at Hinkler Central shopping centre is already doing a hot trade in what are traditionally Easter buns, while not far away it's selling Christmas decorations half price.

A Woolworths spokesman said hot cross buns were sold at the same time every year in all Woolworth's stores and were always popular.

"They are one of our highest-selling bakery items in the lead-up to Easter. Even some smaller Easter eggs will be available in stores as early as next week," he said.

Targo Street Bakehouse shop assistant Glen Perry said it was "just ridiculous" for supermarket giants to be bringing in the Easter treats this early, especially when the religious celebration is not until early April this year.

"It takes away from the true meaning of Easter and the meaning of the cross," Mr Perry said.

Hinkler Central Brumby's Bakery franchisee Geoff McCoist agreed.

"It's too early - people are just getting over Christmas," he said.

The two local bakeries both said they did not sell the fluffy treats until three weeks before the Easter holiday period.



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