Radio ratings a first for Bundaberg
BUNDABERG’s first radio ratings have been released with Hitz FM dominating the airwaves followed by Sea FM.
The ratings, resulting from a survey of 1000 people, were released Tuesday as part of an initiative to promote regional radio.
Breakfast is the peak time for radio listening in Bundy. The most popular segment of the week was the Hitz breakfast segment with Bryce and Trace, attracting 22,000 listeners between 5.30-9am. Sea FM’s breakfast segment with Mak and Lachy followed with 20,700.
ABC Local Radio comes in third for the breakfast session at 16,100, followed by AM station 4BU with 12,400.
Sea FM has the youth market cornered, with 40% of 10-17-year-old listeners choosing to listen in and 53% of 18-24-year-olds.
Hitz has a broader demographic, taking between 19% (18-24s) and 37.4% (40-54s) of all age groups under 65.
Older listeners flock to ABC Local Radio, which scoops 43.7% of over 65s and 26% of 55-64s.
Commercial Radio Australia CEO Joan Warner said the research would provide useful data on station audiences.
“Commercial radio stations in Bundaberg have been strong supporters of local events, community groups and businesses for many years,” Ms Warner said.
“By having ratings data available for the first time, we will be able to demonstrate radio’s importance to the community and gain valuable insights into how to best serve our listeners and advertisers into the future.”
The survey was conducted by Xtra Insights and is one of 25 radio ratings surveys to be conducted across regional Australia this year to raise awareness of the value of regional radio.
Surveys have recently been released for regions including Toowoomba, Cairns, Maryborough, Port Macquarie and Shepparton.
The survey results are available here.