News

Queenslanders have less friends on Facebook

QUEENSLANDERS are leading a new pattern of behaviour on social media including logging in at the beginning of the day (47%) and while at work (37%), according to the latest Sensis Social Media Report.

But Queenslanders are not as popular as others online with 256 friends on social media compared to the national average of 297.

Sensis general manager digital Evan Ravensdale said: "Social media is a great way for people to stay connected, but you have to also wonder what impact it is having on personal relationships in the home," he said.

The 2015 Sensis survey of 800 Australian consumers and 1100 Australian businesses found that an increase in smartphone ownership had driven an upsurge in heavy usage among social media users nationally, with one quarter of people now checking in more than five times each day.

This is up from 19 per cent last year.

Overall, slightly fewer people are accessing social media this year slipping from 69 to 68 percent.

BEEF COMPANY CASHES IN ON SOCIAL MEDIA

BOOKLET TO EDUCATE YOUNGSTERS ON SOCIAL MEDIA

But those already on social media are increasing the time they spend on sites, with Facebook users now spending eight and a half hours a week on the site - that's the equivalent of a whole working day.

The report found that the most widely used site by Australian social media users is Facebook (93%), followed by LinkedIn (28%) and Instagram (26%).

Queenslanders are the least likely in Australia to have Snapchat (10% versus 15% nationally) or a Twitter account (11% versus 17% nationally).

"There is a big variation in how age groups are using social media. For one quarter of young people, accessing social media seems to have replaced reading the newspaper on the toilet. Whereas only three percent of over 65s are using social media in this way," Mr Ravensdale said.


Key statistics from the report include:

  • The proportion of social media users who log in during work nationally rose from 21 percent in 2014 to 32 percent
  • The number of people accessing social media on the toilet nationally rose from 10 percent in 2014 to 14 percent. Males (20%) are twice as likely as females (10%) to access social media on the toilet. In Queensland 13 percent admitted to accessing social media on the toilet
  • The most popular times for social media users to log in nationally are first thing in the morning (45%) and last thing before going to bed (41%). In Queensland 29 percent access social media before bed

The number of businesses with a social media presence dropped from 37 percent to 31 percent for small and medium sized businesses and from 77 percent to 56 percent for large businesses.

In Queensland, the number of small to medium sized businesses with a social media presence dropped from 48 percent to 32 percent.

"It is interesting to see the number of Queensland businesses with a social media presence dropping this year. Despite this, many small and medium sized businesses said they are planning on establishing a social media presence in the year ahead," Mr Ravensdale said.

"Social media is a real opportunity for businesses to engage in a discussion where their customers are already talking," he said.

Topics:  facebook social media



Date nights under $50

ACCORDING to The Bachelor falling in love involves helicopter rides, private jets, shopping trips, and we mustn’t forget the hot tubs.

Brisbane's arts and culture events centre stage

You loved the film, now you're about to love the musical. Don't miss The Bodyguard The Musical in Brisbane this July.

THE arts and culture events you don't want to miss.

Homewares stores to fulfil your Instagram dreams

No Caption

You too can become an Insta-star with these fab stores.

Top 10 Brisbane experiences to cross off your bucket list

Do yourself a favour and get amongst the food truck scene. Eat Street is a great place to start.

A GOOD bucket list doesn’t have to span continents or cost millions.

Six mega sporting events you need to be at this year

Don't miss all the action trackside this season.

IF THERE is one thing Brisbane does damn well, it’s play host.

Insider’s guide to the best rooftop bars

Eleven Rooftop Bar is one to put on your hit list.

SEE the world from a different perspective...

Where to get your hands on the best wings

Try out these bad boys at Buffalo Bar.

IS THERE anything better than a wicked bowl of chicken wings? Nope.

Island sells for less than the cost of a house

Suna Island, nestled in the Sandy Strait between the Dimonds, north of Maaroom, and Fraser Island, has been in the family for 20 years.

Melbourne buyer snaps up a bargain

GPs leaving Bundy for better pay ... an hour away

DOCTOR SHORTAGE: Gaye Howie, Melinda Dexter, Jareena Godugu and Hayley Brookes, outside the Family Practice Medical Centre, will lose their jobs if the clinic closes.

Clinic will close in a month due to bizarre system

'Nobody above the law': Candidate welcomes investigation

SECRETLY TAPED: One Nation leader Senator Pauline Hanson and advisor James Ashby.

Bundy's One Nation candidate says comments 'regrettable'

Local Partners

Concert death toll revised up to 22, tour suspended

TWENTY-TWO people have been killed and at least 59 people have been injured following a terror attack in Manchester

Casual Keanu says fame is ‘cool’

Keanu Reeves in a scene from the movie John Wick: Chapter 2.

NOBODY expected much of John Wick when it was released in 2014.

She's a really 'cool cow' - and she's a winner

Oakwood Zone Out with Lauren Kelly, Oakwood Black Sable with Paul Forman and 2017 Miss Gympie Showgirl Wendy Ward.

Bundy cow Oakwood Black Sable takes out top gong at Gympie Show.

Ariana Grande breaks her silence after fatal blast

According to reports quoting witnesses, a mass emergency evacuation was prompted after explosions were heard at the end of US singer Ariana Grande's concert in the arena.

The entertainment industry is in shock after attack on concert

Pitch Perfect star suing Woman’s Day over ‘liar’ articles

Actor Rebel Wilson outside court on Friday.

REBEL Wilson's career destroyed by grubby campaign, court hears.

Seven Year Switch: The boner to end all boners

Johnny’s outraged over claims he has a cracked boner.

She gulps. Her face says it all.

Bay to star in Hollywood shark thriller ‘Cage Dive’

Cage Dive, written and directed by Gerald Rascionato, is now screening in the United States of America. It had scenes filmed in Hervey Bay.

And our visiting humpback whales also make appearance.

One of Maryborough's most historic homes is still for sale

FULL OF HISTORY: Trisha Moulds is owner of the historic Tinana state known as Rosehill. The beautiful home is currently for sale.

It has been the scene of both joy and tragedies over the years.

The face of the Sunshine Coast's overpriced rental crisis

Alyx Wilson had to rent a $385 unit in Currimundi because the market was too competitive for cheaper rental housing. She is now renting a room from friends who own a house in Currimundi, and says its much more affordable.

Young people feel the strain in competitive, expensive rental market

WATCH: Take a tour of a tradie's dream home

5a Bruce Hiskens Court, Norman Gardens, going for $720,000. INSET: Lea Taylor.

Huge block with potential for anything

Deputy Premier makes massive call on controversial sand mine

Aerial view of the proposed Forest Glen sand mine.

BREAKING: State Government makes huge call on Coast sand mine plans

Ready to SELL your property?

Post Your Ad Here!