QUAY St was a hive of cultural smells, sights and sounds as the area was once again transformed into the site of the Bundaberg Multicultural Festival.
Visitors flocked to the annual event by the river yesterday where bands provided non-stop entertainment on five stages.
The event, now in its 23rd year, is organised by the Rotary Club of Bundaberg Sunrise and vice-president Robert Edgar said the group was thrilled with this year's success.
"It's going well and we've had beautiful weather," Mr Edgar said.
"A good crowd has come in and all the food stalls are going well. The queues are sometimes 20 people deep."
Entertainment organiser Dan Thomas said about 30 acts kept the crowds happy.
"They've all settled in their places pretty well and they're drawing a massive crowd," he said.
"There are five stages and four are run by us and the Friends of Jazz group is running the fifth one."
One of the biggest entertainment drawcards was Mayor Mal Forman who was doused with ice-cold water in front of the crowd, all for a good cause.
Cr Forman was nominated this week by Wide Bay Australia CEO Martin Barrett to undertake the Ice Bucket Challenge to raise money for MND.
"I won't say I was thrilled to hear Martin had nominated me after taking the challenge himself but it is only fitting that our region's political leaders should join our business leaders in their bravery," Cr Forman said.
"At the end of the day it is a bit of fun to raise money and awareness for motor neurone disease, so I am happy to risk the shock treatment and accept this challenge.
"While I'm sure there is a number of people out there who would like to see me doused with a bucket of water, let's not lose sight of the real goal here."
Plenty of people filtered through the event gates throughout the day including Clive and Valerie Osborn who made the trip from Hervey Bay.
This is our first time," Mr Osborn said.
"It's very good."
Mrs Osborn said the pair would be keen to return to the event in years to come.
"It's the best one we've been to," Mrs Osborn said.
"Some of the dancing shows were great."