Avoca Boarding Cattery’s Sharon Bradley, giving Smokey a scratch in the exercise yard.
Avoca Boarding Cattery’s Sharon Bradley, giving Smokey a scratch in the exercise yard. Scottie Simmonds

Pet pampering services on the rise

MIRROR, mirror on the wall, who is the vainest of them all?

Well, women obviously. But it also seems Bundy people think the appearance of their pets is more important than that of their men.

According to data from the Yellow Pages, within a 400km radius of Bundaberg there are nearly 200 shops or services targeting women's appearance and 60 pet-pampering services — almost three times the number of those to help a man make himself look good (24).

Avoca Boarding Cattery owner Sharon Bradley said she thought the reason for the big numbers of pet-related business was simple.

“For a lot of people who send their cats here, their cats are like children, so they will get pampered,” she said.

Mrs Bradley has been running the feline boarding house for almost nine years and said all the cats she saw through her doors were well cared for and up-to-date with their vaccinations.

“The cats are a part of the family, so they want to know they are cared for while they are away,” she said.

But the disproportionate number of pet pampering businesses could have another reason.

Klippers Men's Hairstylists owner Jan Craig said an increasing number of men were becoming more comfortable shopping in stores that had traditionally been the domain of women.

“The younger customers now are a lot more metrosexual and are happy to go into a ladies' store,” she said.

“The clientele which will only go to stores specifically for men is getting smaller and smaller.”

Ms Craig said as fewer men stuck to the one gender only rule, a lot more were experimenting with traditionally girlie arts.

“We do things like wax a monobrow or inside the ears and we get a lot of requests to dye their hair,” she said.

“We joke with them that they are just discovering all the good stuff ladies have been into for years.”



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