News

Bundy Rum gets a revamp

BDC Bondstore staff members Teena Hetherington, Shannyn Smith and Haley Cassady with the new branding.
BDC Bondstore staff members Teena Hetherington, Shannyn Smith and Haley Cassady with the new branding. Mike Knott

THE city’s famous Bundaberg Rum is going under the knife for a brand makeover aiming to bring more sophistication to its product, and put common stereotypes of its drinkers to rest.

The starting point is a new logo for the Bundaberg Distilling Company, which includes its three founding fathers, the famous Bundy rum bottle shape and the cane sugar that made the region famous all those years ago.

Bundaberg Distilling Company marketing manager Matt Bruhn said it was important for the brand to not lose touch with its consumers.

“We are constantly keeping up to date,” he said.

The NewsMail took to the streets to find out what people’s perceptions of the brand were and the majority of the responses associated the brew with being “ochre” and “bogan” – and not appealing to women.

“That’s not how we see it – we like to be seen as a great Aussie brand,” Mr Bruhn said.

He claimed 50% of the drop’s drinkers were women and said the company was proud of that fact.

Mr Bruhn said other changes for the famous brand included an entire update of all packaging, new advertising, the release of the 10-year-old Master Distillers Collection and the launch of a new website,

www.bundabergrum.com.au

“The brand will continue to build its rum-crafting credentials,” Mr Bruhn said.

Bundaberg man Ryan Turner-Walsh said he felt the brand did not have as much variety as in recent years.

“They should try to make up a new type of rum – something that’s bold,” he said.



How to survive a bushfire in your car

IT SOUNDS like a nightmare, but it can happen.

Eight reasons to join the RFS

SPREAD across 93% of Queensland, the Rural Fire Service has about 36,000 volunteers. And you could be one of them.

What if my insurer gives me grief?

CLAIMING your insurance cover after a natural disaster can go one of two ways. It can be a breeze, or like pulling teeth.

Four crews called to fire near Draper Road

Bush fire at Murdering Creek Road, Peregian.

Four QFES crews were called to the scene of a bushfire yesterday

'He can see!' Mum's tears as boy fights Taipan bite

Eli Campbell, 2, is recovering at Brisbane's Lady Cilento Children's Hospital after he was bitten by a taipan three times at Agnes Water.

Todder bitten by a snake can now see, talk and walk.

Local Partners

'He can see!' Mum's tears as boy fights Taipan bite

TWO-year-old Eli Campbell continues to amaze his parents and doctors as he bravely takes on his recovery from a near-fatal taipan bite.


What's on: Saturday, December 3

Not sure what to do today? We've got you covered

Head to the sugar museum for a sweet taste of history

Cutting the ribbon to officially open the revamped Sugar Museum at Fairymead House is Mayor Jack Dempsey and Fairymead House Team Leader Hayley Vale.

Learn about the industry that made Bundy what it is

List of gigs happening around Bundy

KEY NOTE: Country singer Alex Peden. Photo: Scottie Simmonds / NewsMail

There's a live show for everyone

Jennifer Lawrence gives keys to new partner

Oscar winner Jennifer Lawrence

Oscar winner settling down with new partner

Rogue One star proud to lead new Star Wars film

Felicity Jones leads the new Star Wars film

Star Wars lead proud to be in front in sci-fi

What's on the small screen this week

Ernie Dingo stars in the TV series Going Places with Ernie Dingo.

ERNIE Dingo stars in a new travel series and Seven airs the AACTAs.

Mandy Moore feels like she's 60

Mandy Moore sees herself as a 60-year-old rather than a 32-year-old

Goooodbye Hamish and Andy (from our radios)

Hamish and Andy

The pair have been on air since 2006

David Attenborough on facing his mortality

Sir David Attenborough in a scene from the TV special The Death of the Oceans.

Life without Sir David Attenborough is hard to imagine

INSIDE STORY: Disused pipeline stops hundreds from building

TRAIL OF TEARS: Route of the disused Santos oil pipeline which is stopping hundreds of Ipswich residents from building.

THE State must act if Santos won't says Cr Paul Tully.

Chinese locked out of Australian property market

The rules are different if you're a foreigner

The buyer was from China - the trouble started right there

Morrison signs off on new affordable rental model

Australia's Treasurer Scott Morrison speaks during a press conference after a meeting of the Council of Federal Financial Relations at Parliament House in Canberra, Friday, Dec. 2, 2016.

Scott Morrison signed off on development of a new financing model

Coast high-flyer's fight back from bankruptcy, $72m debt

Scott Juniper went from millionaire developer to declaring bankruptcy in2012, now he is back on top of his game again with new developments including this one in Coolum.

'Apocalyptic lending storm' causes financial collapse.

Ready to SELL your property?

Post Your Ad Here!