BUNDABERG has had a tragic start to the New Year, recording the state's first road fatality of 2015.
Bundaberg Police Inspector Kev Guteridge told media on Friday morning that a man was killed in a two-vehicle crash just before 9pm on Thursday night, on the corner of Woondooma and Branyan streets.
"To kick off the year with Bundaberg being the first in the state, with one fatality on day one of the year is absolutely disgraceful," Inspector Guteridge said.
"Particularly considering having attended the scene and having had a look at this particular crash, this has occurred directly as a result of people not doing the right thing while driving a motor car.
"The same message we have been putting out for the past 60 to 70 years on road safety, it's about individual responsibility when they are driving."
Insp Guteridge said the two-vehicle traffic crash was a tragic end to New Year's day.
"A silver Toyota sedan was travelling towards Bourbong St along Branyan St and a red Mitsubishi Outlander was travelling along Woondooma St," he said.
"It appears the red Mitsubishi was travelling through a give way sign, failing to give way to the silver vehicle.
"As a result of that, tragically the passenger of the silver vehicle died at the scene."
Insp Guteridge said initial investigations indicated speed may have been a factor in the smash.
"There is certainly nothing to suggest there that any attempt had been made to slow down or give way at that particular intersection," he said.
Blood samples were taken from both drivers and will be sent away for analysis to see if alcohol was another factor in the crash.
Inspector Guteridge said this was part of the standard routine and processes followed after a crash such as this.
"But at this point in time we enforce yet again that driver action is responsible for what's occurred here," he said.
The identity of the man killed in the crash will not be released until police have notified his next of kin.
Insp Guteridge said within 24 hours of people ringing in the New Year, the lives of all the people involved in the smash had been altered forever.
"It's not only the family of the deceased person but also the driver of the vehicle, the passengers involved in the other vehicle as well - their lives will never be the same," he said.
Bundaberg Police are asking if any community members have information or saw the red Mitsubishi driving in the Bundaberg area after 8pm last night to call the station on 4153 9111.