A road safety campaign designed by young drivers, targeting young drivers is the winner of the State Government’s first CO-LAB Youth innovation Challenge.
A road safety campaign designed by young drivers, targeting young drivers is the winner of the State Government’s first CO-LAB Youth innovation Challenge. Nicola Brander

New road safety campaigm designed by young drivers

A ROAD safety campaign designed by young drivers, targeting young drivers is the winner of the State Government's first CO-LAB Youth innovation Challenge.

Minister for Main Roads and Road Safety Mark Bailey said the Palaszczuk Government would now help the winning team develop a social media campaign.

"It's confronting to realise young drivers only make up 14% of all driver licence holders - but account for 34.7% of all people killed or hospitalised as a result of road crashes," Mr Bailey said.

"No one is better equipped to get safe driving messages across to young people than people their own age.

"I congratulate Mitchell Leikvold, Nicholas Sutherland, Jackson Herz, Shelley Walker and Kiarah Kelly for their exceptional work.

"They have created the framework for a fresh, innovative road safety campaign which will be developed into a social media campaign early next year.

"This team has come up with a catchy slogan 'settle down stallion' and important messaging which combines humour with essential road safety advice."

Member for Brisbane Central Grace Grace said the Palaszczuk Government's CO-LAB Youth Innovation Challenge was all about giving people aged 16-21 the opportunity to positively influence their own generation.

"Young drivers are one of the most vulnerable road user groups, constantly over-represented as victims of road trauma and this needs to change." Mrs Grace said.

"It's all about engaging young drivers to think about their actions when they get behind the wheel and I am confident this campaign will do that. 

"Some great ideas were presented at CO-LAB and I commend all the participants for their creativity and commitment to making a difference."

Each member of the winning team will receive $1500 each and practical support from the Palaszczuk Government towards pursuing their road safety campaign.

The CO-LAB Youth Innovation Challenge is an initiative from the Palaszczuk Government's Road Safety Strategy and Action Plan released in August.



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