Opinion: Why can't motorists get the message?
JUST 10 days ago, I wrote an editorial urging road users to heed the advice of emergency services ahead of the Easter holiday period.
It was a simple message: Think Twice.
Here's a few lines in case you missed it:
Before you pick up your phone, think twice.
Before you choose to drive over the speed limit, think twice.
Before you decide to drive after a few drinks, think twice.
Before you decide you don't need to wear your seatbelt, think twice.
Yet in seems this message has fallen on deaf ears.
Across the state 303 drink-drivers have been caught since just Thursday - 70 of those in the central police region.
There have been 68 seatbelt offences, 41 mobile phone offences and 1212 people caught by speed cameras.
When a senior police officer says they are horrified to see the risks people continue to take every time they get behind the wheel, we need to sit up and listen.
But it leaves me wondering, what will it take to get this message through?