THIS "lemon" has been squeezed.

Defiant and unhappy Jeep customer Ashton Wood has kept his promise and destroyed his $49,000 car.

In a three-hour spectacle yesterday, which brought out a crowd of 150 people, the Maroochydore father brought in hammers, arrows, industrial drills and two 35-tonne excavators to rip the car apart.

Mr Wood was stuck with the "lemon" after Fiat Chrysler refused to refund or replace the Jeep.

The destructive morning at a rural Bli Bli property was a protest and a step forward for Mr Ashton's campaign for better consumer laws for Australians.

Mr Wood and a team of experts and willing volunteers began by ripping out the seats and shooting arrows to deflate the tyres. As the destruction ramped up, they shattered the windows with crowbars and sledge hammers and the doors were ripped from their hinges.

Heavy machinery pried the steel apart and placed the crumpled wreck of the Jeep on a pile of wood where it burned to a crisp.

Mr Wood says he has had problems with the Jeep since the fuel line dropped as he drove out of the dealership.

Do you think Chrysler are worried about this kind of publicity?

This poll ended on 05 October 2015.

Current Results

Yes. Not all publicity is good publicity these days.


Yes. I can imagine this inspiring others to back these laws.


No. All publicity is good publicity.


No. They can't hear us over the sound of their executive bonuses.


This is not a scientific poll. The results reflect only the opinions of those who chose to participate.


According to Mr Wood, the four-wheel-drive has had 21 defects since it was bought new in 2010.

He said he has tried "formal" ways of reaching an agreement, including the Office of Fair Trading, conversations with Fiat Chrysler staff, mediation in Melbourne and a Queensland Civic and Administrative Tribunal hearing.

"I refuse to trade in or on-sell my car to another unsuspecting person," Mr Wood said.

"To see it destroyed was a feeling of elation, that chapter is over in my life and I no longer have a car that is so unreliable."

The event was partially funded by the crowd-funding website Kickstarter where $18,500 was raised.

Mr Wood hopes the stunt will ultimately result in the creation of a "Lemon Law" in Australia similar to that in the US.

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