Megatoys general manager Michael Vella gives sound business advice for achieving solid economic development.
Megatoys general manager Michael Vella gives sound business advice for achieving solid economic development. Max Fleet/News Mail

It is play time for Megatoys

CHANCES are if the kids have been to a McDonald’s playground lately they would be climbing on a piece of equipment made right here in Bundaberg.

In a Production Street workshop that resembles Santa’s toy shop, which is full of brightly coloured tubes, metal rods and safety mats, a dozen workers are in the midst of taking over the world one play area at a time.

Megatoys general manager Michael Vella, who has run the company since February last year, said that over the last four years the company has gone global.

It sells play equipment in New Zealand, the South Pacific, Asia and the Middle East — while maintaining its Australian clientele — which includes the company best known for its golden arches.

With this level of experience in the export business, Mr Vella is well placed to advise other companies of the dos and don’ts of dealing with international markets.

This will be his topic of choice at the Economic Development Forum to be held on November 19-20.

“In Asia and the Middle East you need to have the right people on the ground,” Mr Vella said.

“If you don’t you can do permanent damage and be locked out of the market.”

He also said it was important to cater to the market.

“It’s not about us going over and forcing our culture on them,” Mr Vella said.

“There’s a whole other way of selling.”

Other speakers during the two-day event include John Hill from Industrial Hemp Australia and John McLean from Bundaberg Brewed Drinks.

A study tour of Bundaberg Regional Airport, the technology park and the port has also been organised for the forum.

For more information telephone Bundaberg Regional Council economic development manager Naomi Searle on 1300 883 699 or email naomi.searle@bundaberg.qld.gov.au.

In Asia and the Middle East you need to have the right people on the ground

Michael Vella


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