AS CHIEF executive officer of Wide Bay Australia, Martin Barrett has had to face many challenges in his career but none could prepare him for being doused with an ice cold bucket of water.
Mr Barrett is the latest Bundaberg business leader to submit himself to the Ice Bucket Challenge craze to raise money and awareness for motor neurone disease.
Before taking the challenge, Mr Barrett told the NewsMail there was a raffle going around his office to see who would have the honour of tipping a bucket of water on his head.
"I believe it is hotly contested," he said, laughing.
Mr Barrett was nominated by Ulton senior partner Daryl Corpe who took the plunge on Wednesday.
"I was shocked that Daryl would have the audacity to nominate me," he said.
"Nonetheless it was my pleasure to suffer a little bit of embarrassment."
Mr Barrett said there was a serious side to the challenge that should not be forgotten.
"I heard on radio the other day someone describing the disease and how the brain continues to function normally and the various muscles in the body close down," he said.
"So I think this rather unique way of fundraising for a great cause is fantastic."
Mr Barrett has nominated Bundaberg Mayor Mal Forman and Member for Burnett Stephen Bennett.
"I know Stephen is not here this week but I don't think that's any excuse," he said.
"Wouldn't it be fantastic if on the doorsteps of Queensland Parliament some of his colleagues dumped a pail of water on his head?"
MND Australia says that since August 10, it has received about $320,000 in donations compared to $30,000 in the same period last year.