Incredible towel invention to change beaches forever
LIFE'S a beach for Aussie surfer Baz Brown who has turned a $10,000 investment in an innovative sand-resistant, waterproof towel into a global brand sold in more than 30 different countries.
Creator and Founder of Sandusa Beach Towels, the 30-year-old was a coastal engineer working in Dubai and Australia when he hit upon the idea of a water and sand-proof towel while lazing on a beach with his now wife six years ago.
"There were two groups of people down at the beach and when one group stood up they shook out their towels and sand showered the other group,'' he said.
''There was a bit of argument, which was pretty funny from afar. Then I wondered why no-one had tried to fix this problem which happens at beaches all across the country.
"When the idea was planted I set about developing prototypes, gaining IP, developing the manufacturing process from nothing, and almost gave up before rebuilding and taking the product to market."
Baz used a crowdfunding initiative to raise funds for the towels' development with the goal of raising $25,000 in two months.
The result was a normal-looking towel from the front with a nylon backing making it completely water and sand proof, stopping the messy transfer of sand to your clothes and car.
National retailer Rebel will roll out Baz's beach towels this summer in outlets across Australia in time for the busy Christmas period, joining a growing network of retailers including international sporting group, Intersport.
Baz says he hopes his success story will encourage others who are setting out on a path to create something new or different to keep going!
"I am a real person that had an idea and just worked his butt off. When I first started I had the little handkerchief prototype.
"I made it myself from materials I bought at a local arts and craft store. Now we have sold over 30,000 of our unique beach towels in 30 different countries and are stocked by Australia's biggest sporting chain and a growing network of independent retailers.
"We have over 250 stockists in Australia alone which completely blows my mind considering where we started."
Baz's range of towels are priced from $59.95AUD which includes shipping anywhere in the world.
The best place to purchase a Sandusa is at Rebel or through www.sandusa.com