GO NORTH: Actors Nathan Richter and Stuart Waters in the Game of Thrones-inspired ad for Bundaberg Motor Group. Photo BMGMedia.Tv
GO NORTH: Actors Nathan Richter and Stuart Waters in the Game of Thrones-inspired ad for Bundaberg Motor Group. Photo BMGMedia.Tv Contributed

Game of Thrones mash up with Bundaberg Motor Group on Gruen

A GAME of Thrones-inspired ad for a Bundaberg car dealership is garnering national exposure after airing on ABC's hugely popular show Gruen.

The Bundaberg Motor Group ad features two Wide Bay actors in a comical send-up of the popular fantasy series with one of the actors portraying Thrones character Jon Snow.

The other character urges "Jon Snow" to head north for the best car deals in Bundaberg.

Gruen - a weekly show that dissects advertising philosophy and execution - has a competition for the best local ad of all time.

Host Wil Anderson introduced the ad last night as a "Game of Thrones-inspired masterpiece", telling viewers: "It's not often you see men wearing fur, snowing in Queensland and a car ad without one single car - but it does happen in Bundaberg."

BMGMedia.Tv creative director Michael Hennessy, who made the ad, said he was delighted to have the ad featured on the program.

"My initial reaction was I hope they like it, which they did," he said

"It was well received and great exposure for the client."

Mr Hennessy said the ad was launched about a month ago and had been very popular with viewers, especially on social media platforms.

"It has been one of our most successful ads in the past few years," he said

"We had almost 2000 views in the first three hours of its launch.

"In 24 hours we had about 3500 views."

Mr Hennessy said he hoped the locally-produced ad would inspire other businesses to think creatively.

"We did Game of Thrones because it was popular and like any commercial we tried to make it entertaining," he said.

"We were very lucky because Bundaberg Motor Group are very open to ideas and getting creative."

Bundaberg Motor Group principal dealer Brad Solomon said the premise behind the ad was to get people from Hervey Bay and Maryborough to head north to Bundaberg.

"That was the concept and Michael came up with the Game of Thrones angle to it," he said.

"People ring up and say we are coming north to buy a car so we know it's working."

Mr Hennessy said a sequel of sorts was in the works and encouraged creative locals to get involved by visiting BMGMedia.Tv's Facebook page.



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