News

'Forget Cairns': tourism giants unite to promote Bundy reef

SECRET'S OUT: Zen's Best Kept Secrets on the Reef package draws together the region's major tourism players.
SECRET'S OUT: Zen's Best Kept Secrets on the Reef package draws together the region's major tourism players. Eliza Goetze

"FORGET flying to Bali or Singapore or Cairns.

"Everything you could want is right here in Bundaberg.”

A new campaign pitching Bundaberg to the world, backed by the region's tourism giants, is billing our region as the complete package - and the best place to experience the Great Barrier Reef.

Bargara business couple Shane and Pascaline Emms, who opened their luxurious Zen Beach Retreat in February, have launched Best Kept Secrets on the Reef, a campaign in partnership with natural drawcards Mon Repos, Lady Elliot and Musgrave Island Experiences, plus food tourism leaders Bundaberg Rum, Bundy Food Tours and Bargara Brewing.

Catering to the laidback Bargara lifestyle, the packages also include private sessions with Bargara Golf Club and the Enviro-Reef Surf School.

"We want to attract travellers who might otherwise head overseas or to another part of the Great Barrier Reef, to Bundaberg,” Mr Emms said.

The couple took inspiration from their own experience, landing in the region after living in France and Vietnam.

"What's really unique is the combination of all the attractions around,” Mrs Emms said.

"When we first came here we had no idea, and nobody told us, how many secrets are right here in our hands.”

Bundaberg North Burnett Tourism general manager Katherine Reid applauded the campaign for looking at the "big picture”.

PARADISE PACKAGE: Zen Beach Retreat owners Shane and Pascaline Emms with Burnett MP Stephen Bennett.
PARADISE PACKAGE: Zen Beach Retreat owners Shane and Pascaline Emms with Burnett MP Stephen Bennett. Contributed

"The southern end of the Great Barrier Reef has some remarkable attributes: smaller, intimate experiences, cooler climate waters, and we're blessed with healthy and abundant coral,” she said.

"Lady Elliott and Musgrave Islands are easily accessible too; we're so lucky here in Bundaberg.

"It's great to have proactive operators like Shane and Pascaline, and seeing (operators) working collaboratively as a region,” she said.

"Hopefully people will step up and take notice.”

Bundaberg Rum senior brand manager Duncan Littler said it was what the region needed.

"There are so many great things to do in the region that people aren't aware of,” Mr Littler said.

"A destination isn't made out of one attraction.

"The whole tourism industry needs to work together to show everyone it is worthwhile booking a flight to Bundy.”

Burnett MP Stephen Bennett said the push would be "great for our economy”.

"Everyone seems to operate in silos here - everyone's so excited that someone is finally saying 'let's work together' and putting that package deal out there.”

Topics:  bargara tourism zen beach retreat



Six hideaway bars to escape winter chill

THE last season of GoT finally uttered the words we’ve been waiting six seasons to hear and now that the weather has cooled down in Brisbane, “winter is here.”

Our six art gallery picks for a creative day out

Queensland's Gallery of Modern Art always has a fun, exciting and interesting exhibition on show for the whole family to enjoy.

YOU'D be mistaken in thinking Brisbane wasn't an arty city.

Brisbane's arts and culture events centre stage

You loved the film, now you're about to love the musical. Don't miss The Bodyguard The Musical in Brisbane this July.

THE arts and culture events you don't want to miss.

Homewares stores to fulfil your Instagram dreams

No Caption

You too can become an Insta-star with these fab stores.

Date nights under $50

Nothing is more romantic than a picnic with a cracking view.

NOT every date has to cost you a bomb.

Top 10 Brisbane experiences to cross off your bucket list

Do yourself a favour and get amongst the food truck scene. Eat Street is a great place to start.

A GOOD bucket list doesn’t have to span continents or cost millions.

Six mega sporting events you need to be at this year

Don't miss all the action trackside this season.

IF THERE is one thing Brisbane does damn well, it’s play host.

Balaclava-clad home invasion haunts mother

TERRIFIED: A mum has been left traumatised after nine intruders entered her home wielding weapons.

18-year-old last week pleaded guilty before a judge in Court

Woman flown to Brisbane after crash is still fighting

CRASH: Emergency service crews at the scene of a two-vehicle crash.

She sustained serious head injuries

Auswide bank wins award

Auswide Bank Bundaberg.

Loan gong for Bundaberg bank

Local Partners

Karl Stefanovic's rant about Schapelle Corby 'a bit rich'

The fact is Stefanovic is paid extremely well by a television network that lives and dies by ratings.

Could Schapelle be heading for Gladstone?

Australian Schapelle Corby is escorted by Bali Police at the parole office in Denpasar, Bali, Indonesia, 27 May 2017.

Schapelle's mother teases her free daughter could be Gladstone bound

Six things you never knew about Men in Black

Mushu the pug

It's been 20 years since Men in Black first hit cinemas

10 strange stories behind famous sex scenes

Khaleesi and Khal Drogo in a steamy moment.

Every set has their own way of filming sex scenes

HBO spills new details on Game of Thrones’ final season

Game of Thrones’ eighth and final season will only have six episodes.

New details about what to expect from the eighth, final instalment.

Karl’s rant on Corby: ‘Made to look like idiots’

Karl Stefanovic is sick of hearing about Schapelle Corby.

Today co-host launched a tirade against Schapelle Corby media circus

Big Pineapple festival safety concerns as 100s walk home

LONG WALK HOME: Many festival goers opted to take a dangerous walk home due to transport difficulty following the Big Pineapple Festival in Woombye on Saturday.

Big Pineapple festival-goers have braved dangerous walks home

New $46.7m counter-terrorism facility to be built in Wacol

Premier Annastacia Palaszczuk, pictured with Police Commisioner Ian Stewart, has announced plans to build a new counter-terrorism facility in Wacol.

The facility will be built over three years.

Home to a sex worker: Sordid history of iconic Coast shed

Milojevic Djordjevic's daughter Linda at the derelict shed on Yandina-Coolum Road.

The shed was once a liveable 'barrack'.

This is real estate's billion-dollar man

Bob Wolff at AREC with John McGrath of McGrath Real Estate.

They don’t call him the “Billion dollar man” for nothing

Man's amazing comeback from monster crisis

Pat O'Driscoll agents Penny Keating and Doug Webber sold 56 Agnes St, The Range at auction over the weekend.

NOT long ago, he sold his possessions to pay staff. Now he's back.

Report reveals progress on $319m airport upgrade

Aerials of the Sunshine Coast.Jetstar plane in front of the Susnhine Coast terminal, Sunshine Coast Airport.

Over two dozen government approvals needed for airport expansion

Ready to SELL your property?

Post Your Ad Here!