Sandra and Brendon Moffatt appeared on Shark Tank with their start-up StandInBaby. IMAGE: AAP/Mark Calleja
Sandra and Brendon Moffatt appeared on Shark Tank with their start-up StandInBaby. IMAGE: AAP/Mark Calleja

Fake babies mean business for Springfield couple

THE Moffatt family of Springfield is looking forward to taking its "creepy" babies to America after a successful, yet controversial, television appearance this week.

Husband and wife team Sandra and Brendon are behind StandInBaby, a home-based start-up that on Tuesday caught the attention of investors on Channel 10's Shark Tank.

The pair were scouted for the show, and said despite being fans they would never have stepped out of their comfort zone and onto a television set.

Springfield couple Sandra and Brendon Moffatt from StandInBaby appear on Shark Tank. IMAGE: Channel 10
Springfield couple Sandra and Brendon Moffatt from StandInBaby appear on Shark Tank. IMAGE: Channel 10

"But it is one of our mottos that you take every opportunity presented to you," Mrs Moffatt said.

They designed a world-first, newborn baby mannequin that was intended for use in the newborn photography industry for posing practice.

It had since caught the eye of medical professionals with antenatal interests.

For this reason, they made the controversial decision to turn down tech entrepreneur and Shark Steve Baxter's offer to chip in $200,000 for 20 per cent of the company.

They instead accepted the same deal as a joint investment from Sharks Andrew Banks and Glen Richards.

Baxter stormed off set in protest.

Mrs Moffatt said Banks' US contacts and the medical background of Dr Richards would further their company goal for this year - getting StandInBaby into American medical facilities.

 

Springfield couple Sandra and Brendon Moffatt from StandInBaby with Shark Tank investors Andrew Banks and Glen Richards.
Springfield couple Sandra and Brendon Moffatt from StandInBaby with Shark Tank investors Andrew Banks and Glen Richards.

"In business it's not what you know, but who you know," Mrs Moffatt said.

"With these two there would be contacts in the States and medical connections and that was exactly what we were looking for.

"Steve was actually our favourite from watching the show, but we had to make the best business decision."

The Moffatts are doing due diligence before a deal is signed. Mrs Moffatt said there was still a possibility that the investors can pull out.

Sandra and Brendon Moffatt have created a newborn model which is being used for budding baby photographers. IMAGE: AAP/Mark Calleja
Sandra and Brendon Moffatt have created a newborn model which is being used for budding baby photographers. IMAGE: AAP/Mark Calleja

"We still have to make sure that at the end of the day this is beneficial for us as well. We hope it will be," she said.

"We're very excited."

Especially since StandInBaby was borne of desperation for the former photographers.

"We never wanted to create these babies, we just wanted to buy one," Mrs Moffatt told Springfield News.

"But there was nothing. They hadn't been invented yet."

As for the jabs at the look of their bouncing newborns - the Moffatts take it as a compliment.

The Moffatt with their StandInBabies. IMAGE: AAP/Mark Calleja
The Moffatt with their StandInBabies. IMAGE: AAP/Mark Calleja

"What we've learnt is any baby replica that looks and feels real seems to creep people out," Mrs Moffatt said.

"So we take it as a huge compliment when people call them Chucky or creepy.

StandInBaby has made over a million dollar in sales in 91 countries since 2016.

It hoped to make another million next year.



Woman hospitalised after reported snake bite

Premium Content Woman hospitalised after reported snake bite

Paramedics were called to Good Night last night.

Enrolled nurse reaches 50-year milestone in health

Premium Content Enrolled nurse reaches 50-year milestone in health

Denise Holdway said she remembered her very first pay was $50.