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Digital age no reason to stop the junk mail

INFORMATION PROVIDER: Manager Gayle and owner Peter Bannster of Bundaberg Leaflet Distributors say business is booming. Photo: Zach Hogg / NewsMail
INFORMATION PROVIDER: Manager Gayle and owner Peter Bannster of Bundaberg Leaflet Distributors say business is booming. Photo: Zach Hogg / NewsMail Zach Hogg BUN180714BLD2

WHILE one could assume that, in the digital age, there might be a sizeable dip in letterbox drops of catalogues and pamphlets, one Bundaberg-based distributor says its business is booming.

Bundaberg Leaflet Distributors owner Peter Bannister said in the four years since he opened the business, the growth of his enterprise had defied his expectations.

"We have 250 customers on the books," he said.

"That is everything from weekly customers to monthly customers.

Mr Bannister's wife and manager of the business Gayle said it had been proven time and again that catalogues and pamphlets were still a very effective and powerful marketing tool for any business.

"I find that if you've been staring at a computer all day the last thing you want to do is read a catalogue on the computer," she said.

The NewsMail asked its Facebook readers what their thoughts were on receiving junk mail in their letterboxes and the responses varied from those who eagerly anticipated the delivery to those who would crumble into a crying heap at the sight of a delivery person.

"I hate the ones that you have to leave out on a certain day for them to collect," Molly Veronica Ormonde said.

"I hate it, they fill up my letterbox," Kay Em said.

But there was plenty of love from junk mail advocates as well.

"I love junk mail! My husband and I fight over it to check out all the specials," Nicole Mattick said.

"I love getting catalogues! Makes me so excited," Marivic L-Christi said.

Then there were some whose love for junk mail went unfulfilled.

"I like reading the junk mail. However we don't receive any at Gooburrum," Belinda Haak said.

"I love junk mail but living out of town I don't get any," Sharon Davies said.

Mr Bannister said the key to his success was delivering mail in a neat, folded, and well presented manner so that even if you're on your way to the bin, you will still leaf through the mail.

He said he also adhered to no junk mail signs and tried not to deliver in wet weather, where possible.

"That doesn't do us or the advertisers any good," he said.

"If the no junk mail sign is clear and prominent we won't deliver."

Topics:  junk mail



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