Dempsey backs sun safety message for region's youth
A QUEENSLAND Health sun safety campaign targeting the state's fashion-conscious young women has been supported by the Member for Bundaberg Jack Dempsey.
Mr Dempsey said the campaign is targeted at young people, who are missed by traditional sun safety campaigns, through offering a mentorship with international fashion designer Juli Grbac.
"This is all about getting the sun safety message across to Bundaberg's young people who don't rely traditional information streams," Mr Dempsey said.
"Research tells us that traditional sun safety campaigns are not reaching our young people as young Australians have the highest incidence of malignant melanoma in the world.
"It is vital that we deliver the sun safety message to our young people in innovative ways so we can keep reducing this rate of melanoma."
One of the components of the Project SPF campaign is convincing young women that sun protective clothing could be fashionable.
"The fact is all Queenslanders need to take care of their skin and we want young women to understand that wearing sun safe clothing is really important to achieve this," Mr Dempsey said.
Mr Dempsey said it was easy for young people to add sun protection to their wardrobes.
"The Project SPF campaign spreads this message by encouraging women to make small changes to their fashion and beauty routines to improve sun protection," he said.
"Another central part of the campaign is a fashion design competition which asks young Queenslanders to design fashion clothing or a fashion accessory and upload it to the Project SPF Facebook page.
"The winning designer will receive a mentorship from Project Runway Australia season one winner Juli Grbac has joined as well as a sun safe fashion pack valued at $1,000. The two runners up will receive packs valued at $500."
The competition runs from March 4 to April 31 with the winner announced on May 5.