A NEW $300,000 study will use techniques including real-time data from gamblers’ mobile phones and monitoring of physical responses to gambling adverts, to assess the effects of sport and race betting inducements.
The study of the “effects of wagering marketing on vulnerable adults” brings together specialist researchers from CQUniversity’s Experimental Gambling Research Laboratory and the Australian Gambling Research Centre.
Lead researcher Professor Nerilee Hing said that, collectively, the research team had decades of gambling research experience.
“There has been community concern expressed at TV adverts in general viewing time including sport and race betting inducements, including ‘happy hours’, short-term sales, refunds, bonuses and rebates,” Prof Hing said.
“We want to look at the impact of these inducements and whether they contribute to harmful gambling.”
Prof Hing said the seven stages of research over a two-year period would include a “momentary assessment” study of regular sports and race betters, using their mobile phones to provide real-time data.
“The psycho-physiological study measures skin, heart and eye movement responses to TV adverts for wagering and wagering inducements,” the Bundaberg-based researcher says.
“We will also have an experimental study in controlled settings, to isolate the effects of different types of wagering inducements, and a study of ‘bonus bets’ which tests their attractiveness and betters’ comprehension of their cost.”
Funding for the study has come from the Victorian Responsible Gambling Foundation.