Campaign targets booze culture

Chris Raine will talk to locals today to reduce drinking habits.
Chris Raine will talk to locals today to reduce drinking habits. Mark Labo Photography

CHRIS Raine had his first hangover after a New Year’s Eve party when he was 16.

Now 23, he is touring the country to encourage people to break out of Australia’s drinking culture.

Mr Raine will talk to locals today about the cultural problem and his online program, Hello Sunday Morning.

The online program asks people to take time off from drinking alcohol.

Mr Raine stopped drinking for all of 2009, in an attempt to understand what it would be like for a young person to experience life without alcohol.

The program now has 120 people, across Australia, registered on

“I wanted to know if waking up on Sunday without a hangover was actually worth it,” he said.

“Turns out, it is. Hello Sunday Morning is now for other people who want to find out for themselves.”

He said the online site was not about saying to young people that drinking was bad or evil, but to empower individuals to ensure their relationship with alcohol was a healthy personal choice and not a cultural expectation.

Mr Raine will talk with Bundaberg Regional Council today to promote the online program.

“It is all about personal choices. We hope to get 10,000 people to sign up to the online site by 2013,” he said.

“If you drink every weekend, there’s a good chance you’re not going to get where you want in life.”

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