Campaign aims to shock

BUNDABERG traffic police have backed a graphic new government advertising campaign aiming to illustrate the importance of wearing seatbelts.

The ads, which first aired on Sunday night, show a head-on crash followed by computer-generated images of what happens to internal organs as the body continues to move forward.

Bundaberg police traffic branch officer-in-charge Sergeant Marty Arnold said a number of the region's fatal crashes last year could have been far less serious if seatbelts had been worn.

Sgt Arnold said it was not just fatalities that could have been prevented.

"There have been quite a number of serious injuries which could have been avoided by the simple act of wearing a seatbelt," he said.

Sgt Arnold said most people were responsible when it came to wearing a seatbelt.

"We don't get a lot of people not wearing seatbelts," he said. "But the excuse that we have been finding is that people say they are just going down the road so don't need one.

"There is no excuse."

Sgt Arnold said wearing a seatbelt was not a big ask.

"It only takes a second to put it on and it could save lives," he said.

State Transport Minister Annastacia Palaszczuk said the campaign was designed not to pull any punches.

"In the first 10 months of 2011, there were 24 deaths on our roads that might have been prevented if those people who were tragically killed had been wearing a seatbelt," she said.

The campaign has also been launched to coincide with the 40th anniversary of the compulsory wearing of seatbelts in Queensland.

"And I think a comparison of figures between the 1970s and now speaks volumes for the number of lives that have been saved since that landmark," Ms Palaszczuk said.

"In the early 1970s, our road toll peaked at almost 640 deaths, or around 30 fatalities for every 100,000 people."

Ms Palaszczuk said the ad was based on a successful seatbelt safety campaign aired in the United Kingdom.

To view the ad, click here.

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