Bundaberg to shine in campaign
AGNES Water and Mon Repos Conservation Park have played a special part in farewelling the Where Else but Queensland jingle when Tourism Queensland launched its new slogan yesterday.
The 12-year-old ditty was replaced with the tagline Queensland, Where Australia Shines and launched with an accompanying advertisement and photographs.
A picture of a young girl doing a cartwheel on an Agnes Water beach was chosen as one of the many photos used at the launch.
The internationally famous Mon Repos Turtle Rookery was not featured in the launch, but the NewsMail understands photographs were taken by Tourism Queensland at the popular tourist destination in the past 12 months.
Over the past two years, photographs have been taken of more than 70 tourism destinations across the state.
In the next few weeks the photographers will return to Bargara and Elliott Heads to retake the pictures as the weather in the area was overcast on the day of the original shoot.
Bundaberg North Burnett Tourism chair Greg Barnes said he was sure the Bundaberg region would be featured in the tourism campaign in the near future.
“There is a great range of things that we've got to offer the state as far as tourism is concerned and I'm sure they will want to highlight those,” he said.
Mr Barnes said while the state campaign had taken off, a new promotion for the region was due to be launched in early October.
“We're going to have a huge in-your-face advertising campaign in the metropolitan areas,” he said.
“We are extremely keen to push this branding to a whole new level.”
Mr Barnes said he could not release any details about the Bundaberg region campaign, but was pleased with the launch of the state-wide campaign.
“I think it should be Bundaberg, Where Australia Shines,” he joked.
Despite the wait for the region's launch, Mr Barnes said he thought Bundaberg would see a small flow on effect from the state's campaign.
“Particularly as the world's coming back from the global financial crisis, I think people are ready to get out there and start travelling again so the timing could not be any better,” Mr Barnes said.
Premier Anna Bligh launched the new slogan yesterday and said the campaign, which cost $4.16 million over two years, would be Tourism Queensland's first global brand.