Bundaberg breweries to stay local
REPORTS speculating that prominent business Bundaberg Brewed Drinks may be taken over by one of Japan’s big four brewing companies were quashed yesterday.
Bundaberg Brewed Drinks CEO John McLean said the company had heard the speculation but assured the community the drinks company would not be sold.
“Whilst we are flattered, I can confirm that my family and I have no plans whatsoever to sell our business,” he said.
“Our intention is to remain a family owned company, proudly based in Bundaberg.”
Mr McLean said the company would continue to support the Bundaberg community wherever it could.
The reports came as the company released a new range of drinks throughout Australia and New Zealand.
The new range, which was available from yesterday, includes the flavours Bundaberg Guava, Bundaberg Blood Orange and Bundaberg Pink Grapefruit.
“From a branding perspective, consumers tell us they appreciate that Bundaberg Brewed Drinks remains a humble, family owned brewing company, still based in Bundaberg, Australia,” Mr McLean said.
The new flavours will be rolled out in supermarkets, convenience stores and cafes over the next few months.
Bundaberg Brewed Drinks was established in 1960 and has been a family owned and Bundaberg-based company since that time.