BMX event to bring in $9.5M

BUNDABERG’s economy is set for a sizeable boost, with the 2011 BMX Queensland State Championships expected to bring $9.5 million to the region.

The 10-day event, which will feature 800 competitors, will see an influx of about 3000 people in total to the region.

The high-participation titles are just one of up to 20 large-scale sporting events that have been secured for Bundaberg, as a result of a partnership between Bundaberg Regional Council and consultants Complete Sports Marketing (CSM).

CSM managing director Rick Sleeman said it was estimated the variety of events locked in so far — including the Crusty Demons and Trans-Tasman Bowls competition earlier this year, and the Australian Cricket Association All Stars Twenty20 match next month — would be worth up to $21 million in total.

Mr Sleeman said it was important to bring sport to the district, with “sport tourists” spending more than leisure visitors.

“A sport tourist will spend $219 per person per day and a leisure tourist will spend $163 per person per day,” he said.

“A sport tourist might also come back as a leisure tourist.”

Mr Sleeman said the BMX championships were one of the most significant events Bundaberg had attracted for some time and he was keen to harness business support for this and future events, so the council was not shouldering the entire cost of the consultants’ work.

He said Bundaberg’s visitor information centre would take accommodation bookings for the BMX titles and would hand over half of its booking commissions to invest in other sporting events.

Bundaberg North Burnett Tourism general manager James Corvan said supporting the scheme was “investing in the region’s future”.

Mr Sleeman said competitors would also be given information about Bundaberg tourist attractions.

“People will know what there is here before they get here, so they will plan their days beforehand,” he said.

Other possible upcoming events in Bundaberg include the senior state men’s touch cup, gymnastics and a women’s soccer event.



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