Gin Gin Rd billboard to encourage locals to end HIV
IT IS huge, magenta and spreading a vital health message to Bundaberg region residents.
A massive billboard on Gin Gin Rd near Splitters Creek is part of a major campaign to eradicate HIV by 2020.
The HIV Foundation Queensland is targeting Bundaberg and 17 other areas across the state during the ongoing campaign.
Other billboards can be found in Ipswich, Rockhampton, Mackay and on the Sunshine Coast and the Gold Coast as well as throughout Brisbane.
Foundation chairman Dr Darren Russell said the signs were a reminder that the disease was no longer something to be feared.
"We've had an End HIV campaign in Queensland for the past two years," Dr Russell said.
"The magenta billboards have been put in strategic areas to remind people that HIV is here and that HIV is different now.
"It's very treatable.
"We can't cure it but we can prevent it.
"We want to get that message out."
Dr Russell said the signs were placed in regional Queensland as a reminder HIV was not just a capital city issue.
"We have HIV in all of the areas of Queensland," he said.
"We feel we need to get the message out there as well. "
- APN NEWSDESK