AFTER 12 years in the music industry, Australian rap sensation Illy remains confident and grounded ahead of his regional tour of Queensland.
With his chart-topping hit Tightrope recently hitting 35,000 sales alone, Illy - whose real name is Al Murray - was not taking anything for granted.
"I always want to keep building. I've kept building constantly over the past few years," he said.
"I am very hard on myself. I always want to do stuff better.
"If you get complacent that's when someone else will come and take your spot. If you take it for granted, then you are a dumbass."
Illy will perform at Sugarland on Wednesday from 8pm. Tickets are $30 presold or $30 at the door.
The Melbourne artist's fourth studio album Cinematic debuted at number four on the ARIA album chart back in November 2013. The album features guest appearances from Hilltop Hoods, Drapht, Daniel Merriweather and Kira Puru.
Sugarland Tavern general manager Rory O'Connor said it was a major coup to get Illy to Bundaberg.
"He's bigger than rapper 360 at the moment," he said.
"He's red hot and being played all over the radio."
Another act coming to Sugarland Tavern on Saturday is Brisbane-based band The Cairos.
The group has been busy celebrating its latest album Dream of Reason which was released earlier this year to great reviews.
Tickets available at the Tavern or oztix.com.au.