Beer sales soar during holidays
IT HAS been a long-held suspicion, but figures released yesterday show beer sales in Queensland surge during the festive season.
Despite inclement weather during December 2010, beer sales were up 12.3% compared to the previous month, according to figures released by Carlton United Breweries (CUB).
With weather looking all right for this New Year's Eve, the company expects 2011 to be even better.
CUB Queensland general manager Cameron Levick said over this year's Christmas and new year period, Queenslanders would get through more than 32 million litres of beer, equivalent to filling 13 Olympic-sized swimming pools.
"This time of year is synonymous with sun, socialising, and a swell in spending," he said.