Business

Apple sets sights on the classroom

CHANNELING the grand ambition, the razzmatazz and the hyperbole typical of the late Steve Jobs, Apple promised to revolutionise classroom learning with a new interactive textbook for its iPad tablet computer.

The company's marketing chief, Phil Schiller, fronted the first major product launch from the company since Mr Jobs, its founder, died in October.

Mr Schiller revealed a new platform called iBooks Author that will make it simple for academics, authors, publishers and teachers to create interactive textbooks. And he said Apple was updating its book-reading software, iBooks, to make it easier for people to add notes to textbooks and to take tests on the material.

"There is no reason that kids today should use the same tools they did in 1950," Mr Schiller said. "The [physical] textbook is not always the ideal learning tool. It's a bit cumbersome."

Mr Schiller declared that the company would be a major force for change: "In general, education is in the dark ages."

Apple is not alone in having alighted on the education market as ripe for disruption. Rupert Murdoch's News Corporation hired Joel Klein, the former head of the New York schools system, last year to examine new business opportunities.

Apple devices are already widely used in schools and colleges. Education institutions use 1.5 million iPads, it claimed yesterday, and as that number increases, so too might the switchover from physical textbooks to electronic books.

Last year, digital accounted for 3 per cent of textbook sales, but that number is forecast to double in 2012.

Major education publishers such as London-listed Pearson and McGraw-Hill face potential disruption to their business because of the digital switchover, but both decided yesterday to embrace Apple's new iBooks 2 platform. Their textbooks will be available digitally immediately in the US, priced $14.99, well below the cost of physical books.

Pearson's Financial Times division has had a tense relationship with Apple over sharing of user data from downloads, which prompted the FT to launch its own web-based service outside Apple's digital store. But Pearson's other divisions, including Penguin and education, have maintained links with the company.

Topics:  apple steve jobs



How to survive a bushfire in your car

IT SOUNDS like a nightmare, but it can happen.

Eight reasons to join the RFS

SPREAD across 93% of Queensland, the Rural Fire Service has about 36,000 volunteers. And you could be one of them.

What if my insurer gives me grief?

CLAIMING your insurance cover after a natural disaster can go one of two ways. It can be a breeze, or like pulling teeth.

Rushed to hospital after suspected irukandji sting

DEADLY SPECIES: Andrew and Sharon Smart are relieved that their daughter Sarah is recovering well from a suspected Irukandji jellyfish sting.

Teenager survives sting that left her struggling to breathe

Local footy player fronts court accused of arson

ACCUSED: Matthew James Tanner, 30, appeared in the Bundaberg Magistrates Court charged with arson and animal cruelty. Photo Contributed

Matthew James Tanner remains in custody

Smashed by supercell on Bruce Hwy: DASHCAM FOOTAGE

Large hailstones and damaging winds cause traffic chaos

Local Partners

'He can see!' Mum's tears as boy fights Taipan bite

TWO-year-old Eli Campbell continues to amaze his parents and doctors as he bravely takes on his recovery from a near-fatal taipan bite.


What's on: Saturday, December 3

Not sure what to do today? We've got you covered

Head to the sugar museum for a sweet taste of history

Cutting the ribbon to officially open the revamped Sugar Museum at Fairymead House is Mayor Jack Dempsey and Fairymead House Team Leader Hayley Vale.

Learn about the industry that made Bundy what it is

List of gigs happening around Bundy

KEY NOTE: Country singer Alex Peden. Photo: Scottie Simmonds / NewsMail

There's a live show for everyone

Hacksaw Ridge wins big in first round of AACTA Awards

Luke Bracey and Andrew Garfield in a scene from the movie Hacksaw Ridge.

THE major awards will be handed out on Wednesday night.

Paris Hilton fumes at clumsy partygoers

A reveller spilt their drink on Paris Hilton's DJ decks

Winnie Harlow isn't a role model

Winnie Harlow insists she isn't a role model.

Felicity Jones proud of Rogue One: A Star Wars Story role

Felicity Jones feels it is "important" for a woman to head Rogue One

Kiwi's plea to Ellen DeGeneres to save bakery after quake

Ellen... we need your magic.

Family had to be helicoptered out after powerful quake

Seacrest: Things are "going better" for Kim and Kanye

Ryan Seacrest says things are "going better now" for Kanye West

Couple's desperate $550K price drop to sell Gladstone home

Brian Headley and Kirstene Staib are selling their Kin Kora mansion for $750,000.

TELL tale sign of Gladstone's property market.

Banks reclaim Gladstone homes as job losses bite

LONG FALL: Property experts Heron Todd say, based on key market indicators, Gladstone is still travelling to the bottom of the market, with property prices set to get cheaper.

Property valuers say Gladstone housing market hasn't hit the bottom

The million dollar property to test Mackay's market

This Victoria St building will go to auction Tuesday and investors will be watching closely to see how much it sells for.

'High profile architect designed CBD asset' goes to auction

Prices jump in trio of mining towns

THE boost in coal prices in the past six months has triggered a house price jump in at least three mining towns in Central Queensland.

Boost in coal prices triggers a market turnaround

INSIDE STORY: Disused pipeline stops hundreds from building

TRAIL OF TEARS: Route of the disused Santos oil pipeline which is stopping hundreds of Ipswich residents from building.

Santos responds but Tully says easements issue must be addressed

Ready to SELL your property?

Post Your Ad Here!