State lures doctors
A JUICY paycheck and flash ad campaign may lure health professionals to Queensland, but Bundaberg doctors are curious to know what incentives will keep them there.
Premier Peter Beattie yesterday launched an $840,000 advertising blitz to entice 500 nurses, 300 doctors and 400 allied health professionals to Queensland in the next 18 months.
"The campaign is designed to attract professionals who have left the system, primarily because of their lower pay packets compared to interstate counterparts," Mr Beattie said.
But Division of General Practice vice-chair Dr Denise Powell said remuneration was not a doctor's first priority when choosing a job.
"Research evidence suggests that a doctor leaves an area because they do not have a supportive work environment," Dr Powell said.
Bundaberg District Health Council acting chairman Jim Mullett welcomed the new campaign.
"We can't turn the clock back and erase the Dr Patel issue, but Bundaberg is trying its best to be top of its game and the government is certainly putting the dollars and the commitment into making it right, which is long overdue," Mr Mullett said.