Amazon is launching just in time for the Christmas rush.
Amazon is launching just in time for the Christmas rush.

Amazon’s Australian launch date revealed

US ONLINE retail giant Amazon is understood to be kicking-off in Australia tomorrow after missing the anticipated launch late last month.

A flurry of speculation was set off after the Seattle based company missed a widely tipped November 24 launch date. This was meant to coincide with the US Black Friday spend-a-thon.

Experts in the sector have theorised the launch could stretch out to next year due to supposed glitches in its back end.

But the Herald Sun has been told by industry insiders the US giant will officially start local operations tomorrow.

It is just in time for peak of the Christmas shopping period.

Christmas shopping is a huge time for Australian retail with shoppers this year expected to spend up to $56 billion in the Christmas shopping period which includes November and December.

Inside Amazon’s fulfilment centre in Peterborough, UK. Picture: AFP
Inside Amazon’s fulfilment centre in Peterborough, UK. Picture: AFP

AMAZON AUSTRALIA IS SET TO LAUNCH 'REALLY SOON', BUT WILL IT BE AS GOOD AS THE US?

Amazon has reportedly paid $7 million for 2.11 hectares of vacant land in Sydney's southwest, adding to its warehouse in Melbourne's Dandenong South.

Amazon carried out a soft internal launch of its wider Australian offer late last month.

It's launch in Australia is not without controversy.

Woolworths chairman Gordon Cairns a week ago said manufacturers selling directly through Amazon risk "cutting their own throat" by handing the online retail titan the power to dictate their ­product prices.

Shoppers Brittany Cushing, 25 and Danique Gowdy, 25, on the lookout for Christmas gifts at Bourke St Myer. Picture: Tim Carrafa
Shoppers Brittany Cushing, 25 and Danique Gowdy, 25, on the lookout for Christmas gifts at Bourke St Myer. Picture: Tim Carrafa

SUCKED IN: NO SYMPATHY FOR AUSSIE RETAILERS AHEAD OF AMAZON LAUNCH

Mr Cairns, a former Lion Nathan chief executive who has also held senior roles at PepsiCo, Cadbury and Nestle, said food and grocery ­suppliers should "consider the long-term ramifications" ­before they "step into the breach" of doing business with Amazon.

"If they go onto Amazon and Amazon cuts prices substantially, what that forces other retailers to do is reflect on whether they should be stocking the brand if they can't do it and make money," he said yesterday.



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