Auswide Bank praises uni students
A GROUP of CQUniversity students have been given the royal treatment by Auswide Banks senior managers as a thank-you for the role they played in the company's rebranding.
Earlier this year, Wide Bay Australia Building Society became Auswide Bank.
But before the change more than a year of planning went into the rebranding, including a focus group with 20 CQUniversity business students.
CQUniversity associate lecturer Tim Whan said the students were asked to assist the company with a new corporate name, logo, image and products for its major rebranding.
Auswide Bank Marketing and Products general manager Ray Linderberg said the students' input was invaluable for two key reasons.
Firstly, Mr Linderberg said the students were future business professionals.
"And (secondly) it's really important for us to get the views of young people," he said.
CQUniversity business student Georgia Tyler was part of the focus group and said it was "really interesting".
Miss Tyler said she and her fellow classmates were shown different logos and colour schemes and asked to choose their favourite in rank order.
Business student Kylie Goodman-Jones was also part of the focus group and said it was great to see their preferred logo colour of purple and orange be the chosen option.
"It felt like they valued our opinion," Miss Goodman-Jones said.
Mr Linderberg confirmed the students had directed the logo decision.
"Your efforts actually resulted in the colours we chose," Mr Linderberg told the students.
Mirroring the high the 20 business students were left on after being invited to assist the company with re-branding last year, the students were yesterday treated to a rare experience.
Mr Linderberg allowed the students an exclusive visit to the limited-access rooftop terrace of the Auswide Bank building.
Staff at the event joked they themselves were rarely treated to the experience which offered uninterrupted 360 degree views of the Bundaberg region.
The students were then invited inside to the bank's function room for a morning tea, speeches of thanks and a customised cake highlighting the CQUniversity and Auswide Bank partnership.
Business student Justin Barrett was invited to cut the cake and said after the morning tea the entire experience had been an honour.
Mr Barrett said he'd already put the work with Auswide Bank on his resume.
"We got certificates and everything," he said.
Second year business student Gemma Civill said the experience was great.
"It meant so much, you don't often get called in to do that," she said.