Business

Make customers your number one fans

LAST week we created a pretty gutsy mantra on what we will accomplish this year.

One of those was around your service.

You see, in this day and age, having satisfied customers is just not good enough - for real success you want raving fans.

A fantastic little book called exactly that is a great story on how to create a Raving Fan Culture in your business.

Yes, this book has been around a while, but as I look around at many businesses, some still don't get it!

So what's the difference between a satisfied customer and a raving fan?

If we took food for example, you could go into any fast food, takeaway or convenient outlet, grab what you want and be completely satisfied.

Would you be likely to get out and tell our friends about the outstanding burger and chips? Doubt it.

How about this scenario - you arrive at a restaurant, the host greets you by name and says to you "Mr and Mrs Smith, welcome, as you are celebrating your anniversary tonight, I've taken the liberty to reserve our best table and please enjoy a complimentary glass of champagne."

Now, how does the restaurant know you are why you are there? Simple - at time of booking they asked you - they had a system to create Raving Fans!

How would you feel? Satisfied? Or would you be on the phone and social media giving this place the greatest accolade possible!

Your business, no matter what your product or service can create Raving Fans, but the secret is this, to create Raving Fan Customers, you must have Raving Fan Staff.

My challenge to you is to create a culture of Raving Fan Staff and allow them to lead the way.

Topics:  advice, business




Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

THE EXPERT: Stop judging working mothers

SUPER MUMS: Being a working mums comes down to perfecting time management.

"WORKING for money is all right; so is working because you want to.”

OPINION: How to prepare your child for day care

Your kids will love childcare, but it may take some adjusting.

GETTING your child ready for day care is vital.

MUMS' TOP 5: 'Musts' to have on your childcare checklist

SOME FALL SHORT: Organisations that train childcare workers will be subjected to extra audits.

SENDING your child off to day care can be daunting and confusing.

Health and nutrition with kids - how do you balance it?

HOW important is health and nutrition in your household?

Smack or no smack - where do you stand?

THE debate is reignited - is smacking acceptable?

Technology and kids: Do you ever cut their wi-fi?

Check out our new video series featuring mums having a chat

FACES OF BUNDY: Caitlyn cultivates dream career

CANE TRENDS: Bundaberg Canegrowers' Caitlyn Killick at AgroTrend.

Something different every day in role

Cold shock as temps dive below 6 in Bundaberg

CHILLY: Steam rising off the Burnett River at Cedars Crossing, South Kolan, on Sunday morning.

June six degrees colder than average

Is this state’s cheapest house?

BARGAIN BUY: Is this North Bundaberg property the cheapest home in Queensland?

Becoming a real estate mogul is all about risk and reward

Latest deals and offers

WIDE BAY LEAGUE: Cameron Hanrahan talks about United Warriors' win

WIDE BAY LEAGUE: Cameron Hanrahan talks about United Warriors' 4-3 win over Sunbury...

Darren Pratt Local Farmer

LOCALLY GROWN: Darren Pratt with his box of fresh local produce.Photo: Mike Knott / NewsMail

LOCALLY GROWN: Darren Pratt with his box of fresh local produce.

Justice Lucy McCallum

Justice Lucy McCallum

Justice Lucy McCallum says she reduced Oliver Curtis's sentence due to comments...

Is this state’s cheapest house?

BARGAIN BUY: Is this North Bundaberg property the cheapest home in Queensland?

Becoming a real estate mogul is all about risk and reward

CHEAP AS CHIPS: 6 Bundy houses under $199,000

Cheap houses being sold in the region