Business

Make customers your number one fans

LAST week we created a pretty gutsy mantra on what we will accomplish this year.

One of those was around your service.

You see, in this day and age, having satisfied customers is just not good enough - for real success you want raving fans.

A fantastic little book called exactly that is a great story on how to create a Raving Fan Culture in your business.

Yes, this book has been around a while, but as I look around at many businesses, some still don't get it!

So what's the difference between a satisfied customer and a raving fan?

If we took food for example, you could go into any fast food, takeaway or convenient outlet, grab what you want and be completely satisfied.

Would you be likely to get out and tell our friends about the outstanding burger and chips? Doubt it.

How about this scenario - you arrive at a restaurant, the host greets you by name and says to you "Mr and Mrs Smith, welcome, as you are celebrating your anniversary tonight, I've taken the liberty to reserve our best table and please enjoy a complimentary glass of champagne."

Now, how does the restaurant know you are why you are there? Simple - at time of booking they asked you - they had a system to create Raving Fans!

How would you feel? Satisfied? Or would you be on the phone and social media giving this place the greatest accolade possible!

Your business, no matter what your product or service can create Raving Fans, but the secret is this, to create Raving Fan Customers, you must have Raving Fan Staff.

My challenge to you is to create a culture of Raving Fan Staff and allow them to lead the way.

Topics:  advice, business




Bundaberg Radiology welcomes new CEO

NEW CEO: Bundaberg Radiology Group CEO Jane Corcoran.

Local company continues to grow

Walk, jog, run... just do the Cane2Coral

Jeanette Maynes finishes the 15km leg of the 2015 Cane2Coral.

Get ready to run in the Cane2Coral

Less than 48 hours left to get yourself a FREE tablet

Only two more days to get one of these free!

ONLY two days left to score yourself a FREE Samsung tablet.

Latest deals and offers

Thy Art Is Murder are killing it

See Thy Art is Murder on their killer tour happening right now. Photo Contributed

We talk with Thy Art is Murder about touring, babies, and new music

Date announced for Prince tribute concert

A Prince tribute concert will take place later this year

Matt Damon is taking a break from acting

Matt Damon is taking a break to spend time with his family

Police foiled terrifying 1m plot to kidnap Katie Price

Police foiled a £1 million plot to kidnap Katie Price and her family

Kristen Bell's baby confession

Kristen Bell once pretended to be asleep when her baby woke up early

Babylon 5's Jerry Doyle has died

Jerry Doyle has died from unknown causes at the age of 60

Is Elliott Heads the next Byron Bay?

Could Elliott Heads be the next Byron or Noosa?

You can own this Queensland town for just $1

Yelarbon

Unprecedented auction of town's business centre with no reserve

Work starts on $15M Caloundra apartment building

Turning the first sod at the Aqua View Apartments site in Kings Beach are (from left) husband-and-wife developers Alex Yuan and Stella Sun with construction company Tomkins director Mike Tomkins and Councillor Tim Dwyer.

Developers excited about addition to Kings Beach skyline

72-year-old Coast developer set to start new project

GREEN LIGHT: The Cosmopolitan has been approved for development at Cotton Tree.

Meet the Canberran set to deliver another chapter for Coast suburb

Plans revealed for 1500-lot 'master-planned community'

Precinct will be bounded by Boundary St and Shoesmith Rd

Ecco Ripley sales run sparks prime release

MOVING IN: Sekisui House has announced the release of more residential blocks at Ecco Ripley.

Sekisui House is preparing to unveil more land at Ecco Ripley