NOT only is Cherry Ripe Australia's oldest chocolate bar (dating back to 1924), it's also the country's favourite, according to the latest data from Roy Morgan Research.
In the 12 months to March 2013, 49% of Australians aged 14 or older consumed chocolate bars in an average four-week period (down from 53% in the year to March 2009).
Cherry Ripe was the most popular choice, with 10% of Aussies indulging in one (up from 9% in the year to March 2009) ahead of Cadbury Dairy Milk 50g blocks (9%, up from 8%).
Mars Bars came in third, but the proportion of Aussies consuming the bar has decreased over the last five years to 8% (from 10% in the year to March 2009).
While Cherry Ripe is the most popular chocolate bar among the total population, sweet-tooths aged under 25 are more likely to consume Boost bars (14%), while those aged 25-34 favour Mars Bar (11%).
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