IT IS that time again when rum appreciators make their patriotic trek to Bundaberg and join hundreds of others eagerly awaiting to get their hands on the famous distillery's latest drop.
The Bundaberg Distilling Company (BDC) will today launch the latest collector's bottle of the Bundaberg Rum Master Distillers' Collection - MDC Two Eighty.
Site manager Graham Wrigglesworth said it had been "expertly" crafted at the distilling company.
"Select batches of the distillery's rum reserves were matured in 280 of the world's finest, charred American whiskey barrels," he said.
Mr Wrigglesworth said the result of the intricate crafting process was the BDC's "best rum yet, rich in flavour with a distinct spicy character and smooth, clean finish".
The launch event will be officially opened by Mayor Mal Forman bright and early at 7.50am, and the celebrations will continue with a range of activities including prize draws, live entertainment and a personalised bottle engraving service.
Bundaberg Region Rising will also host a raffle to raise funds and awareness for local businesses affected by natural disaster. At the event, fans can purchase the first numbered limited edition bottles of MDC Two Eighty before it goes on sale nationwide from Monday.
The launch comes as Bundaberg Rum prepares to celebrate its 125th birthday on November 22.