WITH the countdown to school holidays now in full swing, police have made a desperate plea to motorists to do just one thing over the Easter break - drive as if your life depends on it.
The tragic loss of a 44-year-old Innes Park man and a 31-year-old woman from Three Chain Rd, who were killed in a double fatality at the intersection of Elliott Heads Rd and Hummock Rd on Friday, has prompted police to issue a holiday road safety message.
"Unfortunately may drivers get a blasé attitude to driving and regularly multi-function with other tasks while driving," Bundaberg Traffic Branch Sergeant Marty Arnold said.
"This, as proven in many fatal crashes, can be a recipe for disaster should circumstances combine and someone is either not paying attention or intentionally breaking the road rules.
"They are not accidents but crashes, as in 99% of cases there is always someone at fault."
Sgt Arnold said it was a common misconception that all crashes were caused by drink-drivers or inexperienced drivers.
"In many cases it's just normal people going about their daily routine and making a simple mistake," he said.
"It's also quite common for the poor innocent driver coming the other way to become a tragic victim of another driver's mistake."
The experienced traffic cop said he wanted to instil a strong message to all road users.
"Please, with the wet season still in force and school holidays coming up, drive as though your life depended on it," he said.
"An extra few seconds spent stopping at that sign, pulling over to answer that phone or taking your time even if you're late, can be the difference between life and death or fines."
Update your news preferences and get the latest news delivered to your inbox.