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Public to vote on which Allen's lolly will go solo

LIKE Beyoncé, Justin Timberlake and Robbie Williams, some of us are just destined to go solo.

Following calls from fans of Allen's lollies, a shortlist of three iconic lollies will go head-to-head in a public vote to determine which will be the breakout star to appear in its own solo pack.

Three favourites from Allen's mixed packs - Peaches & Cream, Racing Cars and Black Cats - will battle it out over the next two weeks to determine one delicious champion.

• Developed in the 1970s, Allen's Peaches & Cream has always been a crowd favourite. Recently, one dedicated fan garnered more than 58,000 likes for her call on Facebook to introduce Allen's Peaches & Cream in its own pack.

• However, Allen's retro lolly Racing Cars is also a strong contender to go solo. Developed in the 1980s, Racing Cars now come in six different speedy flavours.

• The dark horse of the poll, with a polarising aniseed flavour, is the classic but controversial Allen's Black Cats. Black Cats have been around since 1961.

Australia's favourite will be announced on February 10, with its own individual pack available exclusively in Woolworths from late March.

The move follows Allen's Pineapples popular breakout move into its own bag last year.

Nestlé general manager confectionery Martin Brown said that the Allen's team has had repeated requests since from lolly lovers for other lollies to go into individual packs.

"Australians constantly show us how passionate they are about Allen's lollies and their feedback helps us create the lollies they love," Mr Brown said.

"What more democratic way to decide between them than to put it to a public vote?"

The online 'Australia Decides' vote is now available at www.nestlepromotions.com.au/ALLENS-go-solo-vote and will run until Friday 5th February, 5pm AEST.
 

Topics:  food, offbeat




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