IT WAS a week ago that I wrote in this column about the disturbing rate at which our road toll is rising.
Only seven days later, and four more people are dead.
Four more people who left for work in the morning expecting to go home that night and who will never again have the chance to see their families, tuck in their children at night, have a laugh with their friends, see the world or fulfil their dreams.
People sometimes question us putting confronting images of crashes in the pages of the newspaper.
The twisted metal, the telltale skid marks and of course, the gut-wrenching knowledge of what those white sheets are hiding from view - these are images that could never fill you with feelings other than shock or sadness - and that's why we do it.
If just one person drives more carefully as a result of seeing those images and makes it home safely to their loved ones, then isn't it worth that moment of shock or sadness?
If images like those aren't enough to make people take more care, what in the world will?